THE SOLUTION: We were able to tap our network and identify experts working in, and managing labs conducting similar testing procedures. This enabled the client to refine the product, gain insight into the workflow, and ask specific questions about current lab pain points.
INTERNAL REVIEW: Undoubtably, two hours of expert interviews saved weeks of research. The client was able to "cut right to the chase" and get the exact input they were looking for, and then ask follow up questions and dive into areas of question or concern.
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